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I’m seeking roles as a Creative Strategist, Creative Director, Consultant, or Head of Community Growth at early-stage or growth startups. Open to fractional or part-time, remote or NYC-based. Will consider full-time for the right position.

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With over 20 years experience, I bring creative vision, team-building skills, and startup growth savvy to help companies achieve their goals.

I’m the founder of Lex, a groundbreaking LGBTQIA+ app that: Grew to 1M downloads. Secured $7.2M in funding. Became the App Store’s Top App for Pride before its acquisition.

I’m the creator of *Work Unseen,* a newsletter for late bloomers and unconventional thinkers. I share practical tools, creative inspiration, and honest insights to help readers get unstuck, take bold steps, and navigate reinvention.

Hi, I’m Kel!

How I Deliver Results

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Growing Startups

• Secured $7.2M in funding and scaled Lex to 1M downloads without any marketing budget
• Achieved 67% organic growth with a community-first strategy
• Drove 40K+ downloads pre-launch with a viral Instagram campaign
• Designed engagement initiatives, maintaining a 47% retention rate in top markets </aside>

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Leading Creative Brands

• Positioned Lex as a cultural force with 1B+ media impressions and features in The New York Times and Vogue
• Built a beloved brand, a queer household name passing the HalloweenCostumeTheory, dominating searches for “queer app” and “LGBTQ friends”
• Directed global collaborations to craft a bold, standout identity </aside>

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Building Teams and Culture

• Built and led Lex’s first team with a 90% retention rate over three years
• Created programs that kept teams engaged, aligned, and thriving
• Recruited top talent from Hinge, Tia, Snap, Meta, and Bumble across engineering, design, marketing, and customer experience </aside>

What I Do Best

Key strengths, skills, or areas of expertise (bullet points or short sentences).

Turning Ideas into Results I take ideas and make them real**,** using creativity and resourcefulness to build things from scratch.

Talent Attraction & Engagement I attract and seek out smart, energetic, honest people and making sure they stay engaged and thrive.

Navigating Uncharted Waters I’m a designer and problem-solver who thrives on crafting solutions from scratch.

What’s Next? I’m Ready to—

Pull 2–3 standout quotes from past feedback, testimonials, or recommendations.

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Create bold, unforgettable brands that people adore as a Creative Director or Consultant. I specialize in creating brands that connect deeply with their communities and stand out in the market.

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Build engaged, high-performing teams as a fractional Head of People. I help create cultures where passionate people thrive and align around shared goals to deliver the best quality results.

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Scale startups with smart, community-driven growth strategies as a Consultant. From team-building to audience-first marketing, I guide companies toward sustainable success.

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What People Say About Me

Pull 2–3 standout quotes from past feedback, testimonials, or recommendations.

On Community Building

Your ability to foster belonging helped build a thriving Lex community with 1M+ users.

On Creative Vision

You balance big-picture vision with sharp attention to detail, excelling in both strategy and execution.

On Curiosity

You master new subjects quickly, uncovering key insights and trends to gain a competitive edge.

About Me

Bio

Find me on socials

What People Say [extended version]

Select Press

App Store

The New York TImes

Techcrunch

Substack Posts

Today I quit Instagram. 2014–2024.

How a Zine Landed Me My Dream Job—and How You Can Do It Too

How I Raised $1.5M as a Solo Woman Founder: 14 Steps You Might Need to Know