Here’s a detailed attribution of where each part of your YaJoNa 03 Framework draws direct or philosophical influence from Yancey Strickler, Joe Burns, and Naval Ravikant, with specific source references where applicable.

✅ = read and understood

🧱 1. Foundations

Say One True Thing

Influence: Joe Burns

• Burns critiques the overuse of vague brand voices and emphasizes clarity of positioning and language as the most strategic move you can make.
• Source: “Hey Bestie” Joe Burns on LinkedIn ✅

Define Your Enough

Influence: Yancey Strickler + Naval Ravikant

• Yancey talks about Bentoism as a way to define long-term value and avoid decision-making rooted in short-term gain.
• Naval promotes defining what "enough" looks like financially to escape the trap of endless status games.
• Sources:
  • Bentoism by Yancey Strickler ✅
  • How to Get Rich (Without Getting Lucky) by Naval Ravikant ✅

🔧 2. Strategy

Filter for Fit, Not Volume

Influence: Yancey Strickler + Joe Burns

• Yancey: Kickstarter was built for creators not everyone, showing the value of building with aligned people.
• Burns: Pushes for resonant over performative branding—clarity over virality.
• Sources:
  • Kickstarter PBC Philosophy ✅
  • Strategy Can't. - Joe Burns ✅
  • The Big Thing - Joe Burns ✅