The first 30 days of starting your project can change everything.

That initial burst of energy and creativity is a rare window where ideas feel fresh, and momentum

is on your side. This kit is designed to help you harness that energy, focus on what matters, and take meaningful steps toward building your project—without getting stuck in overthinking or endless planning.

Lex’s first photoshoot promoting the MVP launch. 📸 Christelle de Castro, 2019

Why This Kit?

This starter kit is inspired by how I built my side project, *Lex.* When I started, I had no team, no funding, and no tech skills. Using just Google Docs and Instagram, I hacked together a dating app that grew into a VC-backed startup and successfully acquired this year.

I’ve been where you are—sitting on an idea, unsure where to begin.

That’s why I created this kit: to break down the steps that helped me go from scrappy beginnings to a fully launched company.

What’s Inside

Simple, actionable steps to guide your first 30 days.
Free tools and resources to help you move forward without a big budget.
Insights from my experience as a creative founder with an unconventional background.

Who’s This For?

Anyone sitting on an idea they’re finally ready to start.
Creatives, dreamers, and non-techies looking for a clear path to action.
Anyone who wants to turn their side project into something real (and maybe even their next company).

Why 30 Days?

The early days aren’t about perfection—they’re about doing. Testing ideas. Learning fast. And most importantly, taking action. This kit will help you stay focused and channel your excitement into progress, one day at a time.

You don’t need a perfect plan, a big budget, or a team. You just need to start. Let’s cut through the noise and make it happen.

Are you ready to launch? Let’s do this together.