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You’re good at what you do. People want your work, your taste, your brain. From the outside, everything looks peachy – but you feel stuck in your work and unsure what’s next in your business. You know there’s more you could make: a new business, a side project, or a different shape for your work.
You’re sitting on years of experience, ideas, and half‑done things you haven’t really claimed. You’ve tried to DIY your next move, but you keep circling the same questions: What’s the through‑line? What am I actually building? How do I talk about this in a way that feels like me?
You want someone to keep you honest, hold you accountable, and help you look at the stuff you’d rather shove in a drawer.
You’re not looking for a generic business coach. You want someone who understands creative work from the inside, can see both the feelings and the strategy, and will help you uncover new ideas, make clearer decisions, and shape a work life that actually fits your taste.
You want to work with someone who knows how the game works, but is willing to bend the rules and push against the norms with you. That person is me.

me at home in Brooklyn with my dog Mishka
I’ve been moving through creative chapters in NYC for 20+ years—designing books for Todd Oldham Studio, co‑founding the textile studio New Friends that worked with Anthropologie and Urban Outfitters, directing photography at Metropolis, founding and scaling the LGBTQ+ social app Lex, and now writing Popular about creativity, process, and taste. I know what it’s like to outgrow a role, a project, or an entire identity, and my work now is helping other creative people navigate that in‑between on purpose.