Define Your Target Audience

Use this worksheet to clarify who your project is for and how it meets their needs.

Instructions:

  1. Answer each question in detail to build a clear picture of your target audience.
  2. Use this worksheet to guide your messaging, design, and overall strategy.
  3. Revisit and refine your answers as you gather more insights.
Section Prompt Example Answer (Lex)
Who They Are Describe your target audience. Think about demographics (age, profession, location) and psychographics (interests, values, challenges). Queer people aged 18-40 looking for authentic connections outside of traditional dating apps. They value inclusivity, creativity, and community.
Their Needs What challenges, problems, or desires do they have that your project addresses? Feeling disconnected or unseen in the overly curated, photo-driven world of mainstream apps. They want spaces to express themselves authentically.
How You Help How does your project solve their problem or fulfill their desire? Lex offers a text-centered, ad-free platform where users can create personal ads and connect through words, fostering genuine interactions.
Where They Are Where can you find them? (online platforms, communities, forums, social networks, etc.) Instagram, TikTok, Tinder, Hinge, LGBTQ+ subreddits, queer-friendly events, and community spaces
Their Pain Points What are their frustrations or obstacles in achieving their goals? Frustration with shallow, photo-driven apps that prioritize appearances over authenticity. Lack of spaces designed specifically for queer connections.
Your Unique Offering Why will your project stand out to them? What makes it different from other options? A text-centered approach that celebrates individuality and fosters meaningful, ad-free interactions within the queer community.

How to Use This Worksheet:

Link to Duplicate Template:

Duplicate the Target Audience Worksheet