Gather insights to refine your project and ensure it connects with your target audience. Test your idea early to learn what works and what doesn’t.

Goals for the Week

• Understand your target audience. Identify who your project is for, their needs, and how your idea addresses those needs. This clarity will help you focus your efforts and communicate effectively. Feedback isn’t about judgment—it’s about learning what resonates and what could be improved.
• Research similar projects or solutions. Explore what’s already out there to identify gaps, opportunities, and areas where your idea can stand out. Use what you learn to position your project uniquely.
• Gather feedback on your idea. Share your project with a small group of trusted people to test its relevance and refine your approach based on their input. Early feedback will help you avoid unnecessary missteps.

Steps to Complete This Week

1. Define Your Target Audience.
   • Identify the group of people your project serves. Be as specific as possible:
     • Who are they? (age, career, interests, challenges)
     • What problem are they trying to solve?
     • How will your project make their life better?
   • Examples of Audience Profiles
2. Research Similar Projects or Solutions.
   • Use the table below to analyze similar projects. Identify what they do well, where they fall short, and opportunities for your idea to stand out.
   • Competitive Analysis Tool Example
3. Share Your Idea and Gather Feedback.
   • Share your project idea with 5-10 people who represent your target audience or are familiar with your goals. This could include friends, colleagues, or community members
   • Ask open-ended questions to understand their reactions:
     • What do they like about the idea?
     • What confuses them or feels unclear?
     • What would they want added or changed?
   • You don’t need all the answers—sharing your idea in its early stages will help you learn and grow.
   • Record the feedback and look for patterns or actionable insights.
   • Feedback Tracker Sample

Interactive Tools for Week 2

1. Reflection Prompts:

   • What is unique about your idea compared to what already exists?
     • If you’re unsure how your idea is unique, think about what excites you most about it. Often, your passion highlights what makes it stand out.
   • Examples
   • What questions do you want answered from your research and feedback?
   • Examples

2. Target Audience Worksheet Template:

   Section	Prompt	Your Answer (example)
   Who They Are	Describe your target audience in detail.	Mid-career professionals and creatives exploring projects/biz
   Their Needs	What challenges or desires do they have?	They feel stuck and want a clear path to action.
   How You Help	How does your project address their needs?	Provide a structured guide to help them get started.

   Click here to duplicate the Target Audience Worksheet.

3. Feedback Tracker Template:

   Person	What They Liked	What Was Confusing	Suggested Improvements
   Marshall (ux designer)	Fun and creative idea	Target audience isn’t clear	Be specific about who this is for

   Click here to duplicate the Feedback Tracker.

Success Checklist for Week 2 ✅

• [ ] I’ve defined a clear target audience for my project.
• [ ] I’ve researched at least 3 similar projects or solutions.